VERIFIED
VIEWS
Verified views provide the highest level of accuracy for planning submissions, showing exactly how a proposed development will appear within its real‑world context.
They are created using precise survey data, photography and 3D modelling, ensuring the visuals meet the technical standards required by planning authorities and committees. Verified views help planners make informed decisions, reduce uncertainty and support transparent communication throughout the planning process.
What Are Verified Views
Verified views are CGI images created from surveyed camera positions, lens data and accurate 3D models.
They show the proposed development from specific viewpoints, ensuring the representation is reliable, measurable and compliant with planning guidelines.
Verified views include:
- surveyed camera locations
- lens and height data
- accurate 3D geometry
- matched lighting and perspective
- methodology documentation
They are used for:
- planning submissions
- design and access statements
- committee presentations
- public consultations
Verified views provide a factual, evidence‑based visual, helping planners understand the true impact of a proposal.
Why They Matter
Verified views are essential for developments in sensitive or high‑impact locations.
They ensure that the visual information presented to planning authorities is accurate, transparent and defensible.
They matter because they:
- reduce misinterpretation of design intent
- provide clarity for non‑technical audiences
- demonstrate compliance with planning guidelines
- support heritage and conservation assessments
- build trust with planning officers and committees
Accurate CGI helps avoid delays, objections and resubmissions, making verified views a critical part of the planning process.
Methodology
Verified views follow a strict methodology to ensure accuracy and compliance.
This methodology is documented and submitted alongside the visuals.
The process includes:
- Surveying — capturing camera positions, heights and lens data
- Photography — taking high‑resolution images from verified viewpoints
- 3D Modelling — building accurate geometry based on architectural drawings
- Camera Matching — aligning CGI cameras with surveyed data
- Lighting & Materials — matching real‑world conditions
- Rendering — producing accurate CGI overlays
- Verification Report — documenting the full methodology
This structured approach ensures the visuals can be trusted, meeting the standards required by planning authorities.
Accuracy Requirements
Accuracy is the defining feature of verified views.
Local authorities often specify strict requirements to ensure the visuals are reliable and unbiased.
Typical accuracy requirements include:
- surveyed camera positions within centimetre tolerance
- verified lens and height data
- accurate 3D geometry based on architectural drawings
- correct perspective and alignment
- consistent lighting and environmental conditions
- transparent methodology documentation
Verified views are often categorised as:
- AVR Level 0 — location and size
- AVR Level 1 — massing and scale
- AVR Level 2 — detailed form
- AVR Level 3 — full materials and lighting
These levels help planners understand the degree of accuracy and detail, ensuring the visuals meet the required standard.
Planning Acceptance
Verified views are widely accepted by planning authorities as reliable visual evidence.
They support planning applications by providing clear, measurable information about the proposal’s impact.
Verified views help with:
- committee presentations
- public consultations
- heritage and conservation assessments
- environmental impact evaluations
- design and access statements
They are particularly important when:
- the site is in a conservation area
- the development affects protected views
- the proposal is large or visually prominent
- the planning authority requests verified evidence
Verified views increase the likelihood of planning acceptance, providing clarity and confidence for decision makers.
Our Workflow
A clear workflow ensures accuracy, consistency and compliance.
1. Site Survey
Surveyors capture camera positions, lens data and height measurements.
2. Photography
High‑resolution images are taken from verified viewpoints.
3. 3D Modelling
The proposed development is modelled accurately based on architectural drawings.
4. Camera Matching
CGI cameras are aligned precisely with surveyed data.
5. Rendering
CGI is rendered to match lighting, perspective and environmental conditions.
6. Photomontage Integration
CGI is blended with photography to create the final verified view.
7. Methodology Report
A detailed report is produced to document the process.
8. Submission
Verified views are delivered for planning applications and committee presentations.
The workflow ensures transparency and technical accuracy, supporting a smooth planning process.
