About

Visual Trick produced a bespoke set of photorealistic CGI visuals for the iconic Gotham Hotel, capturing the unique character and luxury of its interiors with precision and flair.
These visuals were designed to articulate the hotel’s bold design identity blending dramatic styling with contemporary elegance to support both the creative development process and presentation materials.
The CGIs reflect Visual Trick’s commitment to high-impact storytelling through imagery, helping to bring the Gotham Hotel’s vision to life long before guests arrive.

Purpose

Visual Trick partnered with Squid Inc during the design phase, providing a series of photo-realistic CGIs to support the development of interior concepts.
These visuals explored multiple design options for a representative guest room, helping the team assess material palettes, furnishing styles, and lighting schemes.
By offering clear and evocative visualisations, Visual Trick played a key role in shaping the aesthetic direction of the hotel interiors, enabling informed choices and streamlining the creative process.