About

Visual Trick supported the design and presentation of a new residential scheme in London by producing a suite of high-quality CGIs tailored to showcase the architectural intent and urban integration of the project.
The development comprises a carefully considered mix of homes, designed to meet the needs of Londoners while complementing the surrounding context, including the characterful Windmill Road area to the east and the dynamic urban skyline of the M4 corridor and UWE buildings to the west.

Purpose

The CGIs created by Visual Trick were instrumental in advancing both the planning approval process and public engagement efforts for the project.
Designed with precision and realism, these visuals helped communicate the architectural vision to key stakeholders, including planning authorities, local councils, and community members.
By portraying the proposed development in its future context, the imagery facilitated transparency, nurtured dialogue, and supported a shared understanding of the project’s benefits and impact